To Top

Meet Black Widow Customs and Owner Brian Rice

Today we’d like to introduce you to Brian Rice.

Brian, please share your story with us. How did you get to where you are today?
Black Widow Began in 2013 with a rich history in automotive performance and customer appreciation. I started a company in 2000 working on all import cars, giving high horse power to Subaru’s, Hondas Mitsubishi and more… In 2013, we wanted to expand into the off-road world with Jeeps & Trucks. So my then 17 year old daughter Amber who had been working with me at the shop in between school since she was 7 years old loved the idea my wife and I decided to create Black Widow Customs.This would pave the wave for her future, Something we could guide her and when the time was right she would take over the family business. In 2017, we merged WildCards and Black Widow together because of the growth we were experiencing. We needed to come together as one company and build for the future. We now have done builds for Players on the Boston Bruins, Manchester Monarchs NH Fisher Cats and Businesses like Sylvania Lighting as well as  people from all over the country. We have in 4 years grown to almost 50,000 people on Facebook. My Shop Manager Nathan Grace is a 24 year old who is amazing technician. I have not seen such work ethic in many years especially from someone of his generation. Our company is very family oriented. We want our customers to feel more than a just a number and would like for them and their family to continue a relationship with our business after the sale. We host customer appreciation days, bbq’s and attend wheeling events of which we encourage them all to attend with us. We strive for customer service excellence at Black Widow Customs.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Because I have been in the industry since 2000 I was a little ahead of the game with knowledge and marketing. Black Widow Customs grew extremely fast and with the team we put together have had great success and growth.

Black Widow Customs – what should we know? What do you guys do best? What sets you apart from the competition?
We specialize in Jeep and Trucks. We build off-road vehicles for everyone’s needs. If you’re looking for that vehicle that just looks great all the way to Rock Crawlers we can build it.

What is “success” or “successful” for you?
Success for me has been the ability to love what I do and give the same opportunity to my daughter and our staff. I want to see them grow and mature as a group and be here a long time. Obviously the goal is to make money. However we re-invest back into the people and the business. Without my staff we don’t have a business. So It is very important for me to make sure they can also take care of them-selfs and raise their families.

Contact Info:

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Boston’s Most Inspiring Stories

    Every neighborhood in the Greater Boston area has its own vibe, style, culture and history, but what consistently amazes us is...

    Local StoriesOctober 12, 2018
  • BostonVoyager FAQs

    We’ve prepared this FAQ about BostonVoyager (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    The BostonVoyager owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who...

    Local StoriesSeptember 19, 2018
  • #BostonCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of Boston’s most gifted beauty professionals. 👰🏼💫 A post shared by Makeupjunkybyhilda...

    Local StoriesSeptember 17, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesSeptember 17, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Boston has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of the BostonVoyager. ...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Boston. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018