Today we’d like to introduce you to Anthony Addonizio.
Anthony, can you briefly walk us through your story – how you started and how you got to where you are today.
I always had an entrepreneur spirit growing up as a kid. When I went to college at Umass -Amherst, I created my own major under their BDIC program for entrepreneurship because I always knew I wanted to run my own business. At the time I sold supplements for a local store in exchange for a commission. That’s when I realized how much companies made off their mark-ups.
After school, I got into leasing commercial real estate for about 5 years. At which point I got the opportunity to partner with my father and his business partner to develop commercial real estate. I now manage 120,000 square feet of space and own a portion of three of the commercial properties.
Even though I have been successful in real estate I still wanted to start another company in the fitness niche. I have always loved living a healthy and fit lifestyle so I decided to use my funds, knowledge and experience that I have gained throughout the years to launch Members Only Supplements.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to get here has not been easy. The total cost ended up being way beyond what I ever could have imagined and it took over 3 years to get to this point. At the end of the day, the mistake I made was trying to build a responsive, mobile-friendly website around an older version of store software in order to have an automated data feed of products and orders with my distributor at that time. By trying to tie into this older software I was forced to have an older version of the content management system which was very expensive to make mobile friendly.
As soon as I got the MembersOnlySupplements.com to the point where it was good to launch, my distributor was then bought by another company. The new company did not support the same data feed and automation, at which point I was forced to rebuild the store and upgraded all my software to the latest versions. In hindsight, it would have been cheaper and faster to forgo the automation and just change the content management system.
The lesson learned: While it is good to have a laser focus on a goal, it’s not good to be so focused that you don’t adapt fast enough to keep up with the changing surroundings and opportunities.
So let’s switch gears a bit and go into the Members Only Supplements story. Tell us more about the business.
MembersOnlySupplements.com allows premium members to buy nutritional supplements at our cost. Meaning our premium members pay what we pay for products in exchange for a small fee. We have thousands of brands and we are about to launch our own line of products which we will sell at our cost to produce. These product prices will be amazingly low when compared to other brands that have the same ingredients, serving sizes etc.
We also have built-in community features and lots of great content from certified nutritionists, chefs, personal trainers and other certified fitness professionals.
Has luck played a meaningful role in your life and business?
Luck usually plays some kind of role for businesses. Either good or bad, large or small. I had some really bad luck with the timing of the sale of our distributor’s businesses but I have had some great luck with the timing of tenants looking for space or to expand their presence in a certain area. That little bit of bad or good luck can tip the scales on whether a business is a success or failure.
- Address: 10 Tower Office Park, Suite 507, Woburn, MA
- Website: Membersonlysupplements.com
- Phone: 781-537-6991
- Email: Anthony@membersonlysupplements.com