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Meet Andrea D’Amelio of Andrea D’Amelio Floral Design

Today we’d like to introduce you to Andrea D’Amelio.

Andrea, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always showed an interest in plants and flowers growing up but never really thought much about it. Before I knew it, I was deciding on what my major would be at college. I was eventually enrolled at a university in Boston with Art as my major still undecided if this was the right decision. Something didn’t feel right. For some reason, I kept envisioning myself as a botanist wearing a white lab coat studying plants. With art being a subject that I was most passionate about and one of my strongest subjects at school, my dad completely misunderstood my vision of being a plant scientist and thought I meant the art of floral design. He took me to Rittner’s School of Floral Design located in Boston to sit through one of their classes. I was completely intrigued and knew immediately that this was what I wanted to do with my life! I attended Rittner’s in the Fall of 1997 and started working at a local flower shop after graduating the next Spring.

Throughout the years, I worked in a few flower shops and soon realized that my true passion was wedding and event floral design. Although working in a flower shop was great, I wanted to dedicate myself exclusively to just event floral design. I transformed my garage into a flower studio complete with a walk in cooler and work bench and started Andrea D’Amelio Floral Design in the Spring of 2007. A flower studio that just designs weddings and all other special occasions.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My husband was the one that encouraged me to start a studio out of our home. I was very skeptic about it and thought, “who would want to come to my home for their wedding flowers?!” I didn’t think it would work! The first year was really slow. I worked with mostly friends and family. I advertised in the Yellow pages and local newspapers but really didn’t get any business at all. I was starting to get nervous and was about to tell my husband, “I told you so” but soon the emails and phone calls started multiplying and before I knew it I was booking a year or two in advance! Most of my business has been word of mouth which had been great because I’ve been really lucky and love all of my clients so the people they refer me to have been great to work with too! I’m also grateful for the many amazing reviews from past clients on The Knot and Wedding Wire that has sent many new clients to me as well!

Please tell us about Andrea D’Amelio Floral Design.
My studio specializes mainly in weddings but I design a lot of christenings, communions, bar mitzvahs, bart mitzvahs and birthday parties as well. I love that I’m able to go into my studio, turn the radio up and focus solely on the wedding or event that I’m working on that week. It’s great not to have the everyday interruptions of a full-service flower shop. Each event gets my undivided attention from start to finish and no detail goes unnoticed. I also love that I’m able to meet with clients in the comfort of my home on a more personal level. I don’t have set business hours so I’m able to meet with clients during the day or in the evening and there’s no rush because I’m always open! Working from home as given me great flexibility with meeting with clients and for designing events.

Do you look back particularly fondly on any memories from childhood?
One of my favorite childhood memories has to do with flowers so I thought I’d share this one. I was about 10 years old. There was a tree trunk that must have fallen years before on the edge of my parent’s yard. It was part of the property line with moss growing on it and there with trees around and behind it. I always thought it would look so beautiful with flowers growing out of it. I chipped away at the bark and made holes, found some dirt and seed in my parents shed and got permission to plant some flowers in it! Such a strange thing to be excited over being 10 years old but once those flowers grew, I was beyond ecstatic! It gave me such satisfaction to see that dead tree trunk decorated with flowers! Maybe this was my calling from the very beginning! Ha!

Contact Info:

Image Credit:
Bharat Parmar
Sue Kowalski
Paul Blackmore

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