Today we’d like to introduce you to Amy Kalvaitis.
Amy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The process of building my business has been gradual. I’ve had the desire to own and operate my own business since childhood. My parents were small business owners in Maine so I grew up in an entrepreneurial environment that I admired and strove to achieve for myself. I wanted to pursue a profession that I genuinely enjoyed and granted me control and flexibility over my schedule. I started designing invitations as a creative hobby alongside my full-time job as a trade-show event planner in 2010. Initially, I set a lot of short term goals such as building my website, Etsy shop and social media accounts. As the demand grew, I realized I could evolve Hobart & Haven from a hobby into a business. In 2014, I decided to focus full-time on designing wedding invitations and graphic design projects for local businesses. I was energized by the opportunity to learn and utilize skills that weren’t necessarily part of my job in the corporate world and spent what seemed like endless amounts of energy doing so.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve been very lucky as it’s been a natural progression of growth over the years. One of the biggest challenges I face as an independent business owner is maintaining a work/life balance during the busy season (Summer-Fall). My husband and I have 3-year-old twin boys so I have to be creative with my schedule. I do a lot of work in the evenings and on weekends which works well for my clients as that’s when most couples have free time to meet or discuss their wedding invitation needs. Another common challenge I face is getting my business name and services out there. I’m a DIY’er at heart so I took it upon myself to learn how to successfully build and drive traffic to my website and continuously utilize Google analytics to strategize yearly advertising and marketing initiatives.
Please tell us about Hobart & Haven.
The wedding planning process and searching for invitations can be overwhelming. I aim to make the process as fun and seamless as possible. I offer advice regarding timing, explanation of the necessary pieces included in the suite and tips on etiquette and design suggestions. I am the main point of contact from start to finish and offer clients the ability to create completely custom wedding suites. I offer both digital (flat) printing and letterpress to meet a variety of budgets. The nature of this business allows me to work with clients both locally and across the country.
Do you look back particularly fondly on any memories from childhood?
People I know will find this pretty hilarious but I was OBSESSED with notion of driving as a kid. Go carts, lawnmowers… didn’t matter. After my parents watched me parallel park their lawnmower between cones for about the 50th time they bought me a 4-wheeler. I spent hours on my ATV “blazing” trails through the woods in my backyard and loved every minute.
- The cost of digitally printed (flat) invitations usually falls within the range of $700-1,200. An order of 100 digitally (flat) printed invitations average around $900.
- The cost of letterpress printed invitations typically range higher at $1,200-$2,400 due to the handcrafted printing technique. A suite of 100 letterpress printed invitations average around $1,700.
- Website: www.hobartandhaven.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/hobartandhaven/
- Facebook: https://www.facebook.com/Hobart-Haven-212018112141974/