Today we’d like to introduce you to Amelia Childs.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started when I was fresh out of college. I had gotten a job as a marketing rep. for Fujifilm cameras. I was able to make my own schedule and I missed working in food so I got a 10 hour a week job working in a little coffee shop in Newton. I fell in love with the community and with being a barista (in the past I had mostly worked as a waitress), I loved it so much I ended up quitting my job with Fujifilm and working there full time, six days a week, for two years.
When I decided I wanted more of a challenge I took a manager position working for Squeeze Juice Company in the Financial District. At that time I had four people on my staff. When I left two years later we had three locations up and running, thirty-five people on staff, and we’re working on a bottled juice cleanse and had two additional locations in the works- what a whirlwind! Three days after my twenty-sixth birthday I had the opportunity to open my own coffee shop in the same location I where I had my first barista gig in Newton.
Three months later (to the day) I opened The Broken Grounds Café in Newton Highlands. It was the best!! Like CrepeBerry, Broken Grounds was also all vegetarian. Everyone was extremely supportive of my little seven-seat café but it became increasingly clear my silent partner and I was not seeing eye to eye on many aspects of the business so in March 2017 I made the decision to open a location on my own. On June 9, 2017, CrepeBerry in Wellesley Hills was open for business!
We’ve been open about seven months now and things are going really well. I am greatly looking forward to staying in Wellesley for awhile and am exploring opportunities to expand the business to the South Shore.
Has it been a smooth road?
It’s never a smooth road opening a café. I needed to open CrepeBerry very quickly and that was a huge challenge as I still had my other café to worry about at the same time. Our first day open here a leak under the café caused the ceiling below us to partially collapse!! Thankfully we were able to get it fixed very quickly!! Staffing has always been very challenging too, but I have been very fortunate to always find extremely nice and hardworking people to help behind the counter.
So let’s switch gears a bit and go into the CrepeBerry Vegetatian Cafe story. Tell us more about the business.
We are a vegetarian café and creperie. We serve coffee, espresso drinks, smoothies, acai bowls, crepes, avocado toasts, salads, wraps, and breakfast sandwiches. Our most popular item is definitely our Nutella Bella Crepe, which a crepe filled with Nutella, banana, strawberries, and cinnamon served with whipped cream. Our Strawberry Fields Acai Bowl is also very popular- it is frozen acai berries blended with strawberries, banana, and almond butter poured into a bowl and topped with organic granola, banana, and strawberry. We have a great bagel sandwich called The Warren Special (named after my dad) which has a fried egg, cheese, tomato, avocado, and fresh jalapenos.
What sets us apart is we aim to make vegetarian food more mainstream. Most of our customers don’t even realize our café doesn’t serve meat. I have been a vegan for almost fourteen years so having a place vegans and vegetarians could come with their omnivore friends and family and have everyone be comfortable was very important to me- no one cringing over fake meat substitutes our strange ingredients they had never heard of before. All of our food is cooked fresh, no premade eggs or salads sitting in a fridge for days.
How do you think the industry will change over the next decade?
We have been seeing a major trend towards healthier options over the past few years and I believe that will continue into the foreseeable future. People are not only becoming more and more conscious about what they are putting in their bodies but are more aware of the effects the meat industry is having on the planet, particularly its impacts on global warming.
Ten years ago it was hard to eat out as a vegetarian, now almost all restaurants have at least one vegetarian option on their menu and I think we’re going to be seeing more and more meat-free options becoming mainstream. It’s very exciting.
- Nutella Bella Crepe $7.99
- Strawberry Fields Acai Bowl $9.00
- The Warren’s Special Bagel Sandwich $6.50
- Address: 352 Washington St.
Wellesley Hills, MA
- Website: crepeberry.com
- Phone: 781-772-1731
- Instagram: instragram.com/crepeberrywellesley
- Facebook: facebook.com/crepeberry
- Twitter: twitter.com/crepeberrycafe