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Meet Alison Bernstein of The Suburban Jungle

Today we’d like to introduce you to Alison Bernstein.

Thanks for sharing your story with us Alison. So, let’s start at the beginning and we can move on from there.
I am the founder of The Suburban Jungle, a real estate strategy firm exclusively focused on buyers leaving the city for the suburbs. The service is completely free. Recognizing how different neighboring towns can be from one another and how little families learn about a community during the home search, I launched Suburban Jungle, helping buyers navigate suburbia, and understand the ins and outs of towns before making their decision. I had personally experienced these challenges while undertaking my own suburban search, and strived to bring that unique expertise to Suburban Jungle families.

Prior to this launch, I worked in the industry for more than 15 years, including senior-level roles in sales, leasing, investment banking and corporate strategic work spanning three of the nation’s leading real estate organizations. I have developed this new space within the real estate industry by creating this new advisory pre-search component to the home buying process. When I’m not helping families in their suburban explorations, I enjoy traveling, skiing and tennis as well as spending time at home with my husband and four young children …and huge dog.

Has it been a smooth road?
It has been a relatively smooth road… the biggest obstacles were national expansion and understanding when to invest more into the business and which opportunities.

So let’s switch gears a bit and go into The Suburban Jungle story. Tell us more about the business.
We have created a unique new piece to real estate — the pre – search. We found that the real estate industry, as it is — focuses on the agents, or the sellers. The buyers are ignored… and this makes the market inefficient. The buyers are very important — not because they are 50% of all transactions …but because the decision of where they buy their home is a huge one…both emotionally and financially. It affects all aspects of your life— including how you raise your kids. AND — we leave that decision to be researched online without true objective help!

Our innovative strategy team was created to help curate the perfect suburb search process. Using technology, on the ground research and personal experience — we have developed a unique process to guide you through finding the right town FIRST, and then the perfect home.

After all, it isn’t about bedrooms and bathrooms — but about the community you choose to call HOME.

How do you think the industry will change over the next decade?
I think agents are going to disappear… and the real estate brokerage as well.

Contact Info:

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