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Meet Alicia Williams of Aliste Marketing in Northboro

Today we’d like to introduce you to Alicia Williams.

Developing a company out of passion and necessity is what fueled the drive to always continue pushing the boundaries. At age 22, Alicia founded Aliste Marketing, a Full Service Digital Marketing and Placement Agency, on a small 12″x 12″ laundry room desk – just imagine the amount of clean clothes and work they accomplished at the same time! In 2008, starting a business was highly discouraged and through all of the statistics and advises to just go get a 9-5 job, Alicia refused to believe that her creativity and passion had to listen to the crashing world around her. Three awards, one published book and numerous publication features, Alicia has taken those limits and continues to break the status quo.

Her agency has grown to service companies in a variety of industries including hospitality, tech and medical then spans across the world. She isn’t stopping at just providing digital marketing campaigns and limitless marketing strategies, Aliste Marketing has recently launched AMPS, their Placement Service division aimed at helping companies effectively transition from external marketing support to a direct hire rockstar. With a mind geared at always adapting to the market and needs of their clients, Alicia will continue to pave a new path in the business and marketing world.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road, I think struggles always occur when you are starting a business including building clientele, figuring out the processes and software and pushing out all of the negatively from non-supportive people in your life.

Some others include scaling at the right time. Knowing when the right time to hire someone is and when to grow.

You need to make mistakes and learn from them and make yourself more prepared for the future.

Please tell us about Aliste Marketing, Inc..
Our award-winning marketing agency services aim at turning your unique story into an opportunity for brand recognition and best of all, long-lasting success.

What we do: We are a full-service agency offering everything that your company would need to get your message out to the right people. We focus on marketing strategy, inbound marketing, brand identity, paid advertising, SEO, website development, content creation, social media presence and management and business process.

What we are most proud of is being able to listen to feedback and translate that feedback into our newest division, Aliste Marketing Placement Services (AMPS), which is offering placement services for marketing direct hires.

AMPS sets us apart from others because we can offer solutions on both sides of the equation – offering services as supporting and providing our network resources and connecting companies with qualified marketing professionals that are direct hires for that position. are not only an agency providing a temporary solution.

Another thing that sets Aliste Marketing from others is that we are a family operated business. Family is the magic behind our company — literally — the Aliste name is a combination of initials from Alicia’s family members. The business continues to be family-owned and employs some amazingly talented and dynamic individuals that make the Aliste Marketing family.

Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood were vacations, because it made all of us stop what we were doing and just be able to enjoy each other.

Contact Info:

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Kirk Hazlett, APR, Fellow PRSA

    May 5, 2018 at 6:52 pm

    I remember so vividly the day at Curry College when Alicia “pronounced” that she was going to start her own business. My eyebrows arched like Robin Hood’s bow. And then it began…

    Over the years, I have watched with immense pride as Aliste Marketing first stood hesitantly on its own two feet, then took its first hesitant steps, then started running excitedly as the confidence grew and grew.

    Today, Alicia Marketing, with my good friend/former student Alicia (Viscomi) Williams so firmly at the helm, is becoming a widely-recognized and equally widely-respected enterprise.

    I’m beaming with pride, admiration, and genuine professional respect!

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