Today we’d like to introduce you to Alfred Lopez.
Alfred, please share your story with us. How did you get to where you are today?
I started out photographing homemade chocolates for a friend. Later, he asked me to photograph his wedding and that was the start of the business. Now, I also do portraiture and fashion photography for veteran and aspiring models.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Marketing myself is the biggest challenge, especially given my documentary style of photography. Most brides like a more traditional style where they are posed or placed in a fantasy world. The documentary style just captures the day as it progresses, giving a truer representation of the day. This has the effect of evoking memories of the day as opposed to remembering when the photographer asked them to pose. This is not to say that I won’t do bridal portraits, but I usually reserve those on the day that the bride receives her dress and she does her makeup “run-through.” Though, in this demographic, brides don’t usually go through that ritual.
Please tell us more about what you do, what you are currently focused on and most proud of.
As I mentioned before, I specialize in portraiture and wedding photography, and I also do fashion when asked. I sometimes like to do more artistic endeavors, which I involve hired models, but most of my “art” is in street photography.
I like shooting weddings, not only because I like to be part of something joyous, but I also like to give the gift of memory. Taking those shots in a timeless, intimate, and truthful fashion gives a more personalized gift than a photographer’s vision of what the day should look like. Granted, many brides like that (I typically don’t mention the groom since the bride’s really the boss!), and I wouldn’t refuse to do so.
Every photographer claims to have a “unique view”, but, in reality, we all do the same thing, and most follow a pattern. The only thing that separates every photographer is the people and the events we photograph. For me, I like to “go with my gut” when I shoot which results in a more “organic look.”
What moment in your career do you look back most fondly on?
Seeing my clients truly enjoy the results I give them.
- Local Weddings – $2800
- Destination Weddings – $5000 + accommodations
- Portraiture – $120 a sitting
- A la cart – $120/hr
Enrique A Rodriguez (Portrait)