Connect
To Top

Meet Alex Guzman of A Custom Party in Braintree

Today we’d like to introduce you to Alex Guzman.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been a graphic designer and web developer for the past 20 years, I’d say A Custom Party started with me as a freelancer working projects for different customers and then realizing I could take this idea of customized props for party into a web environment instead of having people trying to describe what they wanted.

After realizing I could put together a web interface to facilitate this type of interaction with customers it was just a matter of time before I could have enough designs to take them online and then develop the functionality to make it easy for users to add their info and see it in real time.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a company is no easy challenge. Before A Custom Party I tried with a graphic t-shirt concept and before that with an online magazine concept as well.

Most of the challenge comes with getting out there and get your product in the hands of consumers.

I enjoy working behind a computer and pour out everything in my mind into graphics and code, but after that’s done the networking and marketing part becomes the next step and for an introvert person like myself it becomes a challenge.

Coming up with an interface people felt comfortable using was another challenge, there are hundreds of customization tools out there, the challenge to create a simple but effective application for people to put their feelings into an invitation card took a long time.

Alright – so let’s talk business. Tell us about A Custom Party – what should we know?
We print all sorts of custom stickers, labels, boxes and candy wrappers to help consumers promote their business, throw awesome parties, personalize wedding, baby shower, bachelor or bachelorette parties and much more.

We take pride on what we do, and that is bringing costumers options to celebrate events with the touch that will make them unique.

We have thousands of designs for our customers to personalize, we are constantly creating new designs on the different categories we have. Not only we are constantly creating new designs, consumers can also request something special for their event.

Our main focus is to have happy clients, we know what their event means to them.

Is there a characteristic or quality that you feel is essential to success?
Understanding the consumers need. Anybody can create an invitation. But you have to pay attention to the details, personalization, and customer service.

Contact Info:

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Boston’s Most Inspiring Stories

    Every neighborhood in the Greater Boston area has its own vibe, style, culture and history, but what consistently amazes us is...

    Local StoriesOctober 12, 2018
  • BostonVoyager FAQs

    We’ve prepared this FAQ about BostonVoyager (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    The BostonVoyager owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who...

    Local StoriesSeptember 19, 2018
  • #BostonCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of Boston’s most gifted beauty professionals. 👰🏼💫 A post shared by Makeupjunkybyhilda...

    Local StoriesSeptember 17, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesSeptember 17, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Boston has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of the BostonVoyager. ...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Boston. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018