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Meet Alex Cruzvergara

Today we’d like to introduce you to Alex Cruzvergara.

Every artist has a unique story. Can you briefly walk us through yours?
I grew up in the D.C. area where I met my wife, Christine (highschool sweetheart), went to college, and started a family. I’ve always had huge number of interests and hobbies which lead to me changing majors from psychology to engineering, I even considered music performance for a while! All those interests prompted me to look for jobs in different areas. When I started looking for jobs, I came across a description for a Police Officer. It just called to me. I applied, went through the academy, and did that for 8 years.

I was lucky to work for a Police Department that encouraged creativity and pursuing interests in other areas. They invested in me, giving me the opportunity to work on tactical teams, develop instructional programs, and even go to Bomb School! When my son was born, I bought my first camera and started making videos. I was hooked. I made videos of everything! When I started bringing my camera in and making videos at work, my department encouraged that, which led me to making my first “professional” video.

In January of 2016, my family moved to Massachusetts. I worked for a local police department, but found myself taking more video production work on the side. My skills and interest in production continued to grow, and in January of 2018, I quit my job and launched my Production Company, East Broad Media.

Please tell us about your art.
I have always been fascinated by people, their motivations, and their passions. When I film, I often get the opportunity to sit down and interview or observe someone who is a master of their art. It’s incredible. I get to peer into their mind, see their perspective, and participate in their experience. That is a powerful thing to be a part of. Given my life experiences and eclectic interests, I have an ability to truly understand my clients and the work they do. My films embody that.

Choosing a creative or artistic path comes with many financial challenges. Any advice for those struggling to focus on their artwork due to financial concerns?
I approached my employers offered ways of incorporating my video work it into my day job. For some artists, it may be as simple as asking to take over their office’s social media or content creation. I would recommend going that route until you’re ready go it on your own.

How or where can people see your work? How can people support your work?
Most of my commercial work can be found at EastBroadMedia.com. Find me on Instagram @East_Broad_Media for shorter shots and behind the scenes pictures and videos.

Contact Info:

Image Credit:
Alex Cruzvergara

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