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Meet Alejandro Alvarez of The Event Society

Today we’d like to introduce you to Alejandro Alvarez.

Entrepreneur, marketing expert, mixologist extraordinaire and all around man around town, Alejandro Alvarez is owner of The Event Society, his new event production concierge concept. After years of success with Ki Bar Event+Cocktail Design, Alejandro has developed a network of partners and vendors, dubbed “The Society”, allowing him to offer a full range of consultation and on-site event services to the most discerning of clients. Alejandro’s personal touch to concierge style services in addition to his extensive background in managing and executing events across the country gives clients the ability to enjoy the most memorable, stress-free and distinctive event possible.

Prior to launching The Event Society, Alejandro was a fixture and main attraction in Boston’s South End hot spots Mistral and Stella and currently at Bastille Kitchen, serving up creative cocktails and acting as an informal host to guests from near and far who know his zest for life, passion for cocktails and hospitality and contagious personality made for a guaranteed good time. Alejandro is the recipient of several awards and accolades including GQ Magazine’s “Most Inspired Bartenders”, Stuff Magazine’s “Boston’s Sexiest 2011” award and 42 Below’s “World Cup Champion”. He was also the founder of W Hotel Boston’s “Libation Elimination” competition and has acted as an exclusive mixology consulter for Bacardi, a class instructor for Boston Center for the Arts “Exotic Libations” and Dirty Water TV’s exclusionary cocktail course. He’s currently a member of WeWork “The platform of creators” where he is pursuing his career as an entrepreneur and business owner.

Has it been a smooth road?
My experience and my favorite quote: “Success is a climb. It’s a journey. It’s lifelong and built with undulating and unpredictable ups and downs. Success is always built upon risk, change, and personal development. The journey teaches you to cope with failure. You learn to get up anyway, and to push onward towards your dreams. Many start their journey with pie-in-the-sky, smooth-road ideals, yet, success is rarely, if ever, that type of journey. If you want to succeed you must have the resilience to face the inevitable”

We’d love to hear more about your business.
The Event Society is a Boston based concierge event production company. We work closely with our clients to design completely customized experiences, taking a unique approach to event conceptualization and execution. Whether planning an intimate gathering at a private home, corporate luncheon, cocktail reception, sit down wedding or charity gala, we handle all aspects of production and vendor coordination to ensure your next engagement is distinctive, memorable and stress-free.

With 10 years of qualified experience in mixology, marketing, branding, retail, event planning, public relations and the hospitality industry, Alejandro has wide awareness in all city industries areas and event concierge functions. Fluent in Spanish, English and Italian, he already have trained over 450 employees around the country, while creating over 200 exclusive cocktails. His entrepreneurial talents have led him to collaborate with brands such as New England Patriots, Tom Brady’s TB12 Foundation, The Bruins Foundation, WeWork, Bravo TV, Gilt City, Tesla, Ferrari, BMW, Ted Baker, Michael Kors, JCrew, Aritzia, Kit and Ace, Bacardi USA and Diageo Group lending to be a main force among Boston nightlife.

Is our city a good place to do what you do?
National ranked #3: Boston is home to an ever-increasing number of startup organizations and programs, including MassChallenge, purported to be the world’s largest startup accelerator. The Boston Foundation, which invests in nonprofits and aids the region’s economic development, also assists. Proximity to multiple educational institutions like Boston University and M.I.T., plus an influx of angel investors, makes the city even sweeter for new entrepreneurs.

Contact Info:

  • Address: The Event Society INC
    1513 Washington Street Suite 22
    Boston, MA 02118
  • Website:
  • Phone: 6173155700
  • Email:
  • YouTube:

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