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Meet Alan Rosenspan of Alan Rosenspan & Associates

Today we’d like to introduce you to Alan Rosenspan.

Thanks for sharing your story with us Alan. So, let’s start at the beginning and we can move on from there.
I actually started out moving furniture. A girlfriend of mine found an advertisement in her college newspaper that invited you to take a Creativity Test. It was from Ogilvy & Mather, a large advertising company in New York.

We both took the test. They hired me. She broke up with me.

Ogilvy & Mather was called “the university of advertising” because of their commitment to training and developing young people. I was with them for 11 years, learned a lot, and after a stint at a local Boston agency and Digitas, I was able to launch my own business back in 1995.

Has it been a smooth road?
It’s never a smooth road for any entrepreneur. It only looks that way when you finally achieve success.

I tried to do too many things myself. A friend of mine compared it to opening a restaurant, creating the menus, greeting people at the door, seating them, taking their order, cooking their meal, serving them – and promoting the business in your spare time.

But I was careful to treat every client as if they were my only client (which was close to true during some difficult times) and always doing my very best on every project. I had to – I don’t work on retainer. I charge my clients project by project. So I have to do a great job or they won’t hire me again.

So, as you know, we’re impressed with Alan Rosenspan & Associates – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are probably the only advertising/direct marketing agency in the world that doesn’t care about their image.

Or how creative we are.

We focus solely on improving results. Getting more leads and more sales for your marketing dollars.

This single-minded goal has helped us be very successful in developing direct mail and interactive programs that worked for many years for clients such as Viking River Cruises, Life Line Screening, Go Ahead Tours, Humana, Mass Mutual Insurance, Smithsonian Journeys, Kessler Financial Services, 1st National Bank and Nationwide Insurance.

I also do my best to give back. I have led direct marketing and creativity training sessions throughout the U.S. and in 23 countries around the world. I also taught at Bentley college for 11 years and the Ad Club.

Let’s touch on your thoughts about our city – what do you like the most and least?
The best part about Boston is the people. This is a city of young talented artists, innovators, entrepreneurs and a great environment for business.

The worst part about Boston – as a former New Yorker, it was hard for me to embrace our sports teams. I remember being offered tickets to see the Red Sox and the Celtics, and I used to turn them down. I wasn’t rooting for a Boston team!!

After having the Celtics as a client for a couple of years, watching the Red Sox finally win in 2004, and meeting Bob Kraft who urged me to root for the Patriots, I’ve become a born-again Boston sports fan.

Contact Info:

  • Address: 34 Summit Avenue, Sharon, MA 02067
  • Website:
  • Phone: 617-291-2668
  • Email:

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