Today we’d like to introduce you to Adam Masnyk.
Adam, please share your story with us. How did you get to where you are today?
I started Another Theory Productions because I was out in Los Angeles, and I wanted to simply just act and create films/stories. I took a look at myself one day and said, “I am one in a million sitting here waiting for someone to give me the opportunity to act. Why don’t I be different and go out there and create my own stuff, and give myself the opportunity to tell stories, and tell the stories that I want, with the people that I want.”
So I moved back to Boston, and got some of my closest friends together, who were equally into film, and coordinated everyone together, which lead to the creation of Another Theory Productions. I said to my friends, “Let’s aim high and make a feature!” That way, if I ended up in debt the rest of my life, at least we have 90 minutes to reminisce and not just 12. Haha. I got to where I am today with a lot of hard work, determination, and friends who I could rely on and trust.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road at all. It’s never been a smooth road, and I think when you have collaboration on such a large scale, it never will be. It’s been tough if I am being honest. There were many sleepless nights thinking to myself “Why don’t I just get a career and start building a safe future.” And if I am being honest, it almost happened. I told myself I had to stop being childish and stop dreaming, but I couldn’t. I was miserable and couldn’t focus on anything.
I questioned myself a lot at what I was good at, and I never really knew, until I started producing films. It’s been a challenge every step of the way. When you’re a nobody, starting a no-name company, with minimal films under your belt, you just keep sinking your own money into this black hole. They say its the most expensive hobby for a reason. Because you have to look at it like a hobby until you have enough quality things to show for it. I was blessed to have an amazing team of guys that helped me make our first film, which was a feature (meaning 90 minutes), and I thought that was it. But we just kept going. Now, we’ve just completed our latest film, called “Odd Men Out,” which we were able to make due to successful crowdsourcing.
The biggest struggle along the way has been money. It always comes down to money. And when its 100% of your own, that’s when it gets scary. But we were able to make some quality stuff of our own, and have something to show our talents and skills, and we were able to raise close to $6000.00 to make a film. In this day and age, when independent film is nearly dead, I consider that to be a huge accomplishment, and one I have to remind myself of.
Alright – so let’s talk business. Tell us about Another Theory Productions – what should we know?
Another Theory Productions specializes in making films, but we also have a focus on doing commercials, weddings, interviews, documentaries, and local industrials. We are probably most known for (at the moment) for making some pretty cool films. We’ve been lucky enough to make films that get a little bit of attention. That’s another hard thing to get, is people to see your films. We did a double feature in June, where we played the first feature film we made and a short, and surprisingly, we sold the theater out.
I’m most proud that we finish what we start. If we say we are going to get something made, we put our blood, sweat, and tears into it until it gets done. The thing that sets us apart for the others, is that we just try to have fun with everything. Realizing its a business and time is money is very important, but its also very, very important to remember why we do it because we all love it.
Is there a characteristic or quality that you feel is essential to success?
Determination. Without it, you’ll just be one of the many other “production companies” who are one and done. To set yourself apart, and survive, you have to stay determined and think long term. I knew we would never be close to an overnight success. Film is progression. It may be a very slow progression, but as long as you’re making some kind of progress, that’s all you can ask for. And I will keep doing it until the day comes where I don’t see any progress or growth.
- Website: AnotherTheoryProductions.com
- Phone: 3233943074
- Email: firstname.lastname@example.org
- Instagram: @anothertheoryproductions
- Facebook: facebook.com/anothertheoryproductions
- Twitter: AnotherTheoryPD