Today we’d like to introduce you to Abigail Ogilvy and Allyson Boli.
Abigail opened her eponymous gallery in October of 2015. Born and raised in Alexandria, VA, Abigail made her way to Boston in 2011 after attending Dartmouth College. While she steadily enters her third year as Owner and Director of Abigail Ogilvy Gallery, the majority of her career before opening the gallery were spent in the tech world. Spending time in Operations at Boston-based Wayfair and then working in social media advertising at a small startup, she left all of that to begin the journey to open her gallery. Rampant networking, visiting galleries and artist studios, building a network of collectors, were all a part of the year leading up to the gallery’s opening – and in the meantime, she managed two Italian restaurants in the North End. Allyson Boli joined the gallery as Assistant Director, relocating from New York City where she worked in Development at the Metropolitan Museum of Art. Boli previously worked at Quidley & Company Fine Art Gallery in Nantucket. Allyson and Abigail have a shared passion for the arts and a work ethic to match their constant energy!
Has it been a smooth road?
With a near neighbor of New York City, Boston is not always first to mind when considering where to buy art. As the daughter of two academics, Ogilvy strives to educate Bostonians in why they should appreciate and collect art. By bringing in visitors to a flower arranging class, a company party, or an artist talk, they are given the opportunity to participate in the contemporary art market within Boston. The gallery encourages everyone to participate in the art world regardless of prior knowledge. Once a visitor has stepped into the gallery space, Boli or Ogilvy strive to make them feel at ease. Starting with the simple: do you like what you see? They love meeting first-time gallery visitors, as well as long-time collectors. Ogilvy stands by her view that art should be viewed and appreciated by all, and encouraging visitors to come back and visit other local galleries is crucial to the overall success of the arts in our city.
So let’s switch gears a bit and go into the Abigail Ogilvy Gallery story. Tell us more about the business.
Abigail Ogilvy Gallery has the combined goal of promoting emerging artists and creating a fresh arts scene in an often traditional city, the gallery set out to live that mission. Ogilvy and Assistant Director, Allyson Boli never falter in their efforts to activate the art scene in Boston, hosting forty events and thirteen exhibitions in the first year. Now in their nineteenth exhibition, Abigail Ogilvy Gallery maintains the vision to exhibit new art that has never been seen in the Boston area. The artists range from local to international, the common factor in all of the artwork is a dedication to unique and interesting processes and starting a meaningful conversation. With a focus on the long-term development of their artist’s careers, the gallery works to bring the work outside of the gallery space, whether in local auctions, international art fairs, partnering with luxury real estate firms, or pop up events, like an evening of art collecting at The Millennium Tower.
How do you think the industry will change over the next decade?
The art market has been heavily impacted by social media, people are now able to take in hundreds of images every minute as they scroll through their phones. Galleries can now share their exhibitions virtually, artists can promote themselves to an audience and build up a following, and the artwork is regularly sold through social media channels. While social media continues to ramp up, there is a trend towards in-person experiences – and galleries can offer that.
- Address: 460 Harrison Avenue #C7
Boston, MA 02118
- Website: www.abigailogilvy.com
- Phone: 617-820-5173
- Email: firstname.lastname@example.org
- Instagram: @abigailogivy
- Facebook: @abigailogilvy
- Twitter: @abigailogilvy
Chris Anderson (CDA Media)