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Life and Work with Malvika Sheth

Today we’d like to introduce you to Malvika Sheth.

Malvika, please share your story with us. How did you get to where you are today?
Growing up, I vividly remember my fondness for all of my mother’s and grandmother’s clothes, makeup, jewelry, and simply the way they put together a look and got ready for their special events. However, even on a daily basis, both were immaculately dressed. Drawing from these two personal inspirations, I became very keen on pursuing a career in style and fashion at a very young age. In fact, I have never really strayed from that goal and have always sought to pursue internships and experiences within that industry.

Eight months ago, I decided to share my love for and experiences within the industry. I run an Instagram (@stylebymalvika) wherein I post my daily outfits and, from time to time, lifestyle and accessory detail shots. I also have my own blog/website wherein I write quite constantly about different trends and give my insight into styling to make fashion an easier task for my audience. My most recent excursion has been documenting my travel moments and also how fashion is incorporated into my daily life through vlogs on YouTube.

In essence, my “brand” is centered around providing style, and often even lifestyle, advice for the driven dreamer. As aforementioned, I’ve had a dream my entire life — a reputable career within the fashion industry.

And, I ensure that my drive to get there does not get hindered by anything or anyone. I believe it is this very attitude that is reflected in my day-to-day style. For all the driven dreamer’s out there — I hope you never let anything stop you from getting what it is you work so hard for every day!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Actually starting a public profile on social media is the largest hurdle. But even after that, the first few months are a rocky road. When you aren’t sure how you want to present yourself to the public, this is not only reflected but heightened on your social platform. Making these mistakes is essential, however. It allows you to realize and understand the importance of developing your own personal brand and maintaining consistency in your messaging and imaging online.

The biggest piece of advice I can offer to young women starting their blogging or public platform journey is to first figure out their unique talent, and along with that, the value proposition that they can provide to their audience. It really has to be a two-way exchange — you must not only put out your interests, but those interests must be of value in some way to your audience for your platform to be sustainable. With this, there will still be some amount of mistakes in the beginning. Yet, to perhaps mitigate or reduce the initial bumps in the road, having a solid value proposition underlying your personal brand is essential, and the high point in the learning curve can come a lot sooner.

Please tell us about @stylebymalvika.
I am most proud of my ability to sustain my brand without succumbing to merely wanting to make money. Often times, there are brands that are willing to pay me to promote their items. I understand the value of a brand to influencer/blogger relationship and know that often, it could help me grow my platform. Yet, I do not want to advocate for products I do not, or would not, naturally, use or wear. I care way too much about my small but engaged audience to give them advice that I would not personally take.

I am also proud of my ability to continue with my blog despite it not taking off to where I had hoped for it to be at this point. I am driven and I had dreams — I still have dreams. When it comes to my blog, these dreams are in the form of certain brands I hope to work with as well as a certain engagement I hope to have with my followers. Growth on these terms has not been exceedingly slow, but it has taught me the value of patience, hope, and faith that good things come to those who work hard and wait.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
The biggest barriers today to female leadership within the fashion industry is the sheer history. Traditionally, a male would be in the highest positions in the industry. Even today, lead designers of luxury brands continue to be, predominantly, male-identified individuals. When this is the case, I can certainly understand why a female could feel intimidated to pursue a career in fashion. But, it starts with one and sooner or later, a chain reaction will continue. Today is better than yesterday and tomorrow will be better than today.

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Image Credit:
Taline Karozichian

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