Today we’d like to introduce you to Jenny Buxton.
Thanks for sharing your story with us Jenny. So, let’s start at the beginning and we can move on from there.
I grew up on a big farm in rural Vermont with a love for fashion even as a little girl. If I didn’t have something I wanted, we just made it! We were always altering clothes and coming up with new ideas. I loved watching my mom sew anything I could throw at her. She is the strongest woman I know and I soak up everything I can from her, every time I am in her presence… she is still sewing whatever I throw at her now – which is a whole lot of scarves!
I moved to Massachusetts to go to school and met my husband, John. We settled in Western Mass in an old farm house with rolling fields and a big old barn. John had always had an interest in the possibility of a Christmas Tree business so, in 2012, while I was 8 months pregnant with our second baby, we were feeling crazy enough to open the Buxton Christmas Barn (a holiday pop-up selling Christmas trees, fresh wreaths as well as locally made gifts) We honestly weren’t sure if anyone would even come but… it was a great success!
In 2013, to help fill the barn – I started to sew plaid cozy scarves that I detailed with a piece of an up-cycled belt and turned it into a cuff bracelet with a snap.They sold out opening day and people started ordering and reserving scarves. I was staying up until 2 am to keep up with the demand.
I made over 130 scarves in 4 short weeks and BXB by Jenny Buxton was born! We are now carried throughout New England in adorable artisan shops from College Street in Burlington, VT to Newbury Street in Boston, MA.
These days, we are running through 1000+ scarves a season. It’s been a whirlwind of exciting new ventures and a crazy juggling act with the explosion of this line and trying to raise our two awesomely creative kids, I am so grateful for my team, including my Sister and my Mom who are two of my sewing ninjas and my super supportive Husband – who is one MOTHER CUFFER! (You will find him most nights in our barn with a good beer blasting music – making all of my up-cycled leather cuffs!)
This line is my passion and I find true pleaser in creating adorable trendy accessories out of unexpected and up-cycled materials.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think there are two ways to jump into your own business: Go all in, right out of the gate – taking out a second mortgage or finding investors to fully fund your venture or… grow slowly and steadily finding what works for you and your business without taking a huge risk.
Slowly and organicaly worked for us! I couldn’t put our family at financial risk. It also let me develop my brand into something that really reflects me and feels true to the direction of where I want our company to go.
Please tell us about BXB By Jenny Buxton.
We have been known for our original plaid ‘cuffed scarf’ is rustic yet clean and continues to be our best seller as it’s classic ‘New England.’
While the BXB line has grown, our fundamental roots have stayed the same:
To reuse and up-cycle old vintage finds into beautiful unique fashion accessories and to keep our sourcing and manufacturing locally!
We also use a lot of vintage leather details on all of our scarves giving them an effortlessly classy look. I love to use old horse reins and old belts for our handbag handles, cuffs and bracelets as well. This approach makes each of our pieces one-of-a-kind.
Do you think there are structural or other barriers impeding the emergence of more female leaders?
I feel lucky to be surrounded by strong women in my life and in my industry who continue to inspire me despite their various challenges. I try to align myself with like-minded people and find support by being open and networking with female peers. Most importantly I believe in staying positive. Hopefully, with this attitude, I too, can be inspiring to my daughter and other young women who are trying to pursue their own passion.
- Hand-Made Scarves $32-49
- Hand Bags & Totes $60-175
- Jewelry $15-39
- Website: bxbbyjennybuxton.com
- Phone: 413.522.4579
- Email: firstname.lastname@example.org
- Instagram: @bxbbyjennybuxton
- Facebook: https://www.facebook.com/bxbbyjennybuxton/
Greg Bardwell, BXB by Jenny Buxton