Today we’d like to introduce you to Shana Cohen.
Shana, can you briefly walk us through your story – how you started and how you got to where you are today.
It all started with a little kit I got for the holidays. The kit had jewelry findings and six large safety pins. I had no idea what I was doing at first or even had the slightest clue on how to make jewelry but I decided to get a little creative. I took some colorful wire and beads with stars on them and began wrapping them around the pins. My first design, Safety Pin Earrings, was created. Moving forward, I wanted to stand out instead of fit in. I would look for everyday objects, for example, LEGOS, Barbie Doll Shoes, Guitar Picks, etc., and I would think of how I could use them in my designs. It’s been over 12 years since I started making jewelry. As cheesy as it sounds, I honestly don’t know who I’d be right now if jewelry design wasn’t in my life.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never a smooth road when you’re a creator! There will be people who discourage you or make you feel like your work is less than. In the crafting world, we have all heard people stop by our booths at a show and say, “Oh, cute idea, I’m going to make that myself.” Even today, my heart still sinks in my chest when I hear it, but I know that with as many of those Debbie Downers comes triple the supporters. It makes me so happy when I hear stories about how a customer’s daughters face lit up on Christmas morning because she was surprised with a necklace she had her eye on for months. I never grow tired of seeing my designs on people because let me tell you, it’s one of the best feelings.
My advice to other women who are just starting out would be to just do it! If you have an idea, even if you are terrified of the outcome, you need to just dive right in because you never know what path it can lead you on in the future.
What should we know about Made With Love? What do you do best? What sets you apart from the competition?
I am known for my “whimsical and creative pieces” as said by many of my customers. I love creating conversation starters and designing things that are nostalgic. I also cater to people’s interests and want their jewelry to be meaningful to them. For example, if you are a Science Teacher, you might get a laugh from my microscope earrings. If you’re a musician, my guitar pick jewelry might be something that you enjoy.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Networking is something that is necessary. When I first started out, I had no idea where to begin. By going to craft shows, I gained confidence in my work and was able to make friends who have been through it. They helped give me advice on how to grow my business whether that was on advertising or telling me about shows to participate in, etc. I’ve also partnered up with many online shops/creators on Instagram and Facebook. Taking part in giveaways is a big help in spreading the word about your designs.
- My prices range anywhere between $2 – $25
- I am open to custom orders which generally start around $15+
- Website: http://madewithlovejewelry.tumblr.com/
- Email: MadeWithLoveJWL@gmail.com
- Instagram: @MadeWithLoveJewelry
- Facebook: https://www.facebook.com/MadeWithLoveByShana/
- Twitter: https://twitter.com/MadewLoveJWL/
- Other: https://squareup.com/store/MadeWithLoveByShana/
Made WIth Love