To Top

Conversations with the Inspiring Jessica Riley-Norton

Today we’d like to introduce you to Jessica Riley-Norton.

Jessica, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Holding this space is my calling. I was compelled to create this space years ago, when I was seeking a particular place and community in my own healing. I had been practicing yoga for a few years, and found it complimentary to my recovery as an alcoholic. When I became a mom and a year after that my Mom was diagnosed with terminal cancer, yoga and running became especially important. I went from practicing Bikram to vinyasa, and it was like I found the puzzle piece I had been looking for. Vinyasa had what I (in particular) had been craving; physically, mentally, and spiritually. There are many wonderful studios in our area, but at the time, none were in Hyannis, and provided exactly what I sought as a space. I sought an embracing community, heated vinyasa, an emphasis on yogic philosophy, beautiful space, and ample opportunities to grow, because if I needed it, I knew others did, too. I began Evoke Yoga with a business partner, and then took over as full owner six months after opening. Two years in, we have since expanded in to a cycle studio, where we offer many of the benefits of yoga on RealRyder bikes, in cycle classes. It is my great honor to hold these spaces, to offer self-inquiry, health, community, and over coming obstacles to Cape Cod.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It is not easy, but it is my dharma. I think with a clear purpose, and to come back to the purpose again and again serves me well. I do not mind being married to my business, not being able to pay myself all the time, running down to the studio late at night for a clogged toilet or paying bills, because serving my dharma is incredibly satisfying. This community, it’s vibration, and the people who tell me they overcame difficulty with grace because of Evoke has the weight of gold. My advise to anyone beginning a journey like this is to ask yourself, “does it serve my ego or my dharma?” This will align you with the needs of others, and if you are in alignment with serving the needs of others rather than serving your ego, you may very well find success in your enterprises.

what should we know about Evoke Yoga and Cycle? What do you guys do best? What sets you apart from the competition?
Evoke Yoga and Cycle is a community, sanctuary, yoga studio and cycle studio. Our classes challenge and nurture, physically, spiritually, and mentally, evolving the individual with the support of community. We emphasize making all feel welcome and loved. Our studios offer class passes and membership for both yoga and Cycle. We offer Yoga Teacher Training with Susannah Van Der Wende and renowned Boston Teacher, Ame Wren. Finally, we offer various workshops, international retreats (Cuba this year!), kids yoga and a book club, where we dive into philosophy and social issues. I am proud of all we offer, and how inclusive we are to all who walk through our doors.

Do you have a lesson or advice you’d like to share with young women just starting out?
One step at a time.


  • $20 drop in
  • 10 classes for $150
  • $99/mo auto membership

Contact Info:

  • Address: 64 Enterprise Rd
    Hyannis, MA 02601
  • Website:
  • Phone: 508-367-0228
  • Email:
  • Instagram: Evoke_yoga_cc
  • Facebook: @evokeyogacapecod
  • Twitter: @evokeyogacc

Image Credit:

Lucie Wicker

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in