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Art & Life with Ray Ward, Nicole Ward and Danielle Kim

Today we’d like to introduce you to Ray Ward, Nicole Ward and Danielle Kim.

Ray, Nicole and Danielle, please kick things off for us by telling us about yourself and your journey so far.
Ray and Nicole are a brother/sister production team that grew up in an artistic household outside of Philadelphia. Their father is a musician who has played in jazz and folk groups across the country, and their mother is a talented illustrator and artist. Ray started playing music at an early age and eventually began writing and performing songs. As a songwriter and producer, his music is listened to worldwide under the moniker General Crush. Nicole grew up with a passion for dance, fine art, and film. She got her first camera as a teenager and began learning the art of cinematography, video editing, and animation. Her early work focused on fellow dancers and family musicians.

In late 2017, Ray and Nicole joined forces in Boston to form the production company Opalite Media. After years of collaborating on music and video projects, the possibility of creating a start-up soon became a reality. Danielle joined the team, bringing expertise in communications and strategy from her work with social impact organizations. Finding no shortage of inspiration, the three-person team has been non-stop busy, producing videos for political campaigns, start-ups, artists, and innovative companies. They have balanced the creation of branded work with original content featuring people and stories that energize them. Their production work covers a wide range of contexts and industries, and they focus on cultivating partnerships with forward-thinking people and organizations.

Can you give our readers some background on your art?
We blend our skills in video and sound to create dynamic media that is authentic and human-focused. We believe that video is one of the most powerful ways to share diverse stories and messages.

We keep our artistic inspiration strong by encouraging experimentation, improvisation, and work that’s not strictly tied to our contracted projects. By carving out time for ourselves as artists, we bring new inspiration, techniques, and perspectives to our hired work.

Any advice for aspiring or new artists?
Make a commitment to constantly create. What you make will change over time, but the choice of what you do with it will always be yours. Be patient and focus on learning. Expectations for external validation are inevitable, but if they get in the way of the creative process then redirect more focus on creation. Carve out regular routines for focusing on your craft, stick to them, and watch your art grow.

What’s the best way for someone to check out your work and provide support?
Check out our website and watch our videos at Follow us on social media and keep in touch with us. Feel free to send us tips on unique stories or ventures that we might like to highlight or partner with.

Contact Info:

Image Credit:
Photos by Nicole Ward, Ray Ward, and Lucas Hoeffel

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