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Art & Life with Rachel Rogers

Today we’d like to introduce you to Rachel Rogers.

Rachel, please kick things off for us by telling us about yourself and your journey so far.
I am a graphic designer and artist with two specific focuses: Book covers and watercolor illustrations/paintings. Here are my two websites:

For years I worked in publishing designing book covers. Then, on the side, my friends started asking me to create watercolor paintings for them and my little art/illustration business started to take off. These days I like to split my time between book covers and watercolors because each provides a nice balance and break from the other.

I attended Colgate University and studied Political Science, originally. After working in advertising for many years, I decided to go back to school and studied graphic design at Parsons in NYC. From there I got a job working for Rodrigo Corral (, in New York. After working for him for a couple years, I switched to freelancing and then relocated with my husband back to San Francisco, where I grew up. When we moved back to SF, I my watercolor art really started to take off.

You may be wondering what my Boston/ New England connection is. My husband’s parents live on Martha’s Vineyard, MA and much of my extended family lives in Stonington, CT. We grew up spending our summers in these spots when we were kids and we come back to visit every summer for as much time as we can. My time on MV and in Stonington is a huge inspiration for the art I create.

Can you give our readers some background on your art?
I create fanciful, whimsical, colorful watercolor and ink paintings. Most of them are bespoke, although lately I’ve been venturing into non-custom paintings and have been having tons of fun with them!

My custom ink and water-color creations are both whimsical and elegant, reflecting the personal components of each client. My ready-made paintings reflect my own joyful imaginings. I have been asked to create my signature designs for individuals, designers and brands to bring a fantastic, intimate and unique approach to crests, stationary, event collateral, heraldry, decor and more.

In your view, what is the biggest issue artists have to deal with?
I think that the biggest challenge is managing all of the non-art elements of the job so that artists can continue making art. Updating my website, shipping out finished paintings, etc. are all in service of making art – but it’s sometimes hard not to get caught up in the paperwork and other elements of the business, instead of making enough time to actually paint!

Another (wonderful) challenge is making enough time to be creative while being a good mother to my 1-year old daughter! Having a kid definitely changed the way I approach my work because I just have to be a lot more efficient with my time….and creativity isn’t always efficient…but making that adjustment has actually improved my designs, I would say.

What’s the best way for someone to check out your work and provide support?
People can see my work at and contact me for a commission via my website. They can also see some of my paintings for sale on Maisonette via this link:

And they should, of course, follow me on Instagram if they want to be up on my latest designs.

Contact Info:

Image Credit:
Rachel Rogers Design

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